Is Your Current CRM Software Holding You Back?

ACT! Contact Management Software is critical to business operations In the Office

If you are still only using one of the traditional tools like Excel and if you are having trouble with your contact relationship management software, these could be signs that you are due for an upgrade. When you have the right CRM system, you will give yourself the ability to not only organize your business processes but automate them as well. When you can automate your entire business processes through every stage of the customer buying process, you will give yourself a better opportunity to maximize your sales. You will also be able to retain your current customers and bring in more customers.

How will you know if it is actually time for you to reconsider how you have been managing the relationships you have with your customers?

Where Is Your Data Located?

If you are still using Excel to document your customer’s information, you are not giving anyone else the ability to use this information. If you are not satisfied with your current CRM system, you have probably already turned to other methods to document every interaction that you have with a customer. However, no one else in the workplace will be able to obtain this information. If a customer calls more than once to receive information about an order or if their call was not resolved in one phone call, your other sales team members need to have access to this information.

How Is Your Workplace Communication?

When you are using a CRM system that is effective and efficient, you will not have any internal communication problems because everyone will have an insight to what is going on across the entire workplace. Every sales team member will have access to the previous customer interactions. If your workplace has poor internal communication, this could be due to your current CRM system. Do you have to answer the same questions? Do you have to constantly send out the same messages to customers because you are unsure of where they are in the customer buying process? Do you have essential customer data, but you are not sure how you are supposed to gain access to it?

Is The Customer Data Stored In A Safe Location?

Have you ever found yourself searching your entire office for important customer information? If customer information is lost, you are putting your business in a difficult position. Losing important customer information can definitely limit the growth of your business. If you have to send customer information to others via an email, you have a problem on your hands. You want your business to grow, and the growth of your business depends on how well you maintain and manage your customer records.

How Is Your Customer Data Accessed By Employees?

If you do not have an efficient way to store all of your customer information and company data, it will not be an easy task for any of your employees to work out of the office. Many of your employees will appreciate the opportunity to access important data if they have to work from home or if they are traveling. If your employees cannot access customer data remotely, they may decide to use their own computers or mobile devices to store the information, which will allow them to have access to the data whenever they need it. However, this will mean that none of the other sales team members will know about the customer interactions.

The business world is definitely a competitive environment, and it is important that you understand how you should connect with your customers. When you have effective relationships with your customers, you will be able to give yourself a better advantage over the competition. Are you struggling to keep your business running the way you want? Do you think your CRM software is holding you back?

If you want to know what it feels like to have a CRM software that will take your business to greater heights, do not hesitate to contact us today.