Tag Archives: contact management

What Can ACT! Contact Management Software Do For Your Small Business Or Startup?

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Small business owner on laptop using ACT! Contact Management Software

ACT! Contact Management Software

How many times have you heard conversations about how a contact management system like ACT! can help you in your small business or your startup business? You have probably asked questions about how a comprehensive customer relationship management system can be integrated with your marketing, financial, customer service, and sales departments. When your vision includes an integrated business plan and a CRM system, you will immediately begin reaping the benefits.

Maximizing Customer Interactions

One of the most important elements of having a successful business is the relationships you form. In order for your small business or startup to maximize its productivity and effectiveness, one of your focuses should be on creating and improving relationships and using the proper CRM system. Conversations will get deeper if the content you are using involves insightful notes and metrics. Potential customers and clients will trust you quicker when they feel you are thinking about what is important to them. Trust will also increase when you know their likes and interests.

Easy Access To Customer Information

There will be a continued need for instant access to important information when your sales reps are out in the field. Everyone needs to be able to have quick access to the relevant information that can be found in email histories conversations, and recent sales history. In order for everyone to have instant access to this information, the mobile devices will have to be linked to the company’s database so all relevant information and updates will be synced.

Finding New Opportunities

As a business owner or someone who is responsible for sales management, you will have plenty of responsibilities to determine where future business opportunities will come from. When you are able to understand opportunity management, you will have the ability to understand the importance and scope of future revenue. You will also be able to determine where you need to place additional focus on in the future.

Finding The Right Leads

When you create marketing campaigns, you have to make sure these campaigns will provide qualified leads. When your campaigns can provide you with qualified leads, you will be able to fully optimize your time with the prospect. Every email contact should provide the relevant information and feedback that will be needed to bring in constant revenue.

Matching The Processes And Preferences

You have probably discovered that many businesses have goals and challenges that are very similar. However, businesses will also have processes and terminology that are different, and as a result, there are different new processes and tweaks that will be beneficial to them. You can gain the swiftness you need to change your processes in the CRM with a variety of ACT! CRM features. You will be able to use sales processes that are specific to the buying habits of your customers and you will be able to improve workflow management with the proper tools.

Your small business or startup is going to need the perfect service to provide you with the right assistance you need in designing, implementing, supporting, training, etc. As a business owner or manager, we know you have your sights set on greatness. When you use the right tools and processes, you will have the tools you need to be more productive and efficient.

It will be important that everyone in your workplace will be on board and properly trained on the ACT! Contact Management Software features and components. Are you ready to introduce ACT! Contact management software to your employees? Do you have questions about how you should use the software once you have it implemented and integrated? Contact us today for more information.

Are You Using ACT! Contact Management Software To Attract Leads?

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ACT! Contact Management Software. Attracting Leads or Lead Generation concept

Attracting Leads is easy with a good software product.

Today, more businesses are starting to move toward a different approach when it comes to their marketing strategy. More businesses are deciding that inbound marketing is a more effective approach for them. One of the most important things in inbound marketing is generating as many leads as possible. If one can get people into their customer database, a business will be able to reach them more efficiently than they have been able to in the past. When potential customers can be reached, your business will be able to maximize their entire marketing efforts, and this can lead to a significant amount of business growth.

Since inbound marketing has become so important to many businesses, you are going to need the right solutions and tools to help you achieve the level of success you need. A contact management software solution like ACT! Contact Management software has grown rapidly in recent years. However, you can only find success in this software if you know how to use it effectively and efficiently. When you use this software the right way, you will be able to reach out to all your contacts and lead them into the direction of becoming one of your customers.

Reaching Out To Your Contacts

When you nurture your leads, you are helping to push them in the direction of making a sale and becoming one of your lifelong customers. When you execute this plan the correct way, you will typically find success by using email sequences. These email sequences will generally focus on improving your business’s leadership and trustworthiness. Once you have established your credibility and the abilities of your business, you will be able to promote your business and your services or products.

Nurturing your potential leads does not have to involve sending constant emails on a daily basis. You can send an email on an occasional basis that basically gives customers and potential customers an update on your services or products. You can also send an email that gives your leads information about the benefits of using the services and/or products that you provide. When you can send intriguing emails to your leads and customers, this will encourage them to eventually make a purchase.

E-mail Campaigns

When you make the decision to use ACT! contact management software, you will be given the ability to integrate various email marketing opportunities. These email marketing opportunities will provide you with the resources you need to attract leads and eventually reel them in. When you set up a campaign that is automated, the campaign will start as soon as you enter someone’s name in your database. Once you begin this automated email campaign, you will be able to use various email templates to send the emails to your leads.

Before you create an email campaign or before you try your hand at lead nurturing, you will need to have a proper strategy. It is important that you make sure you do not send emails to your contacts that they will believe is spam. We encourage you to plan out all the moves before you carry them out. You should make sure you know what type of emails leads will want to open and read. Once you send the emails, you should make sure you properly monitor the emails so you can determine if the emails you are sending have been unsuccessful or successful. Monitoring the emails you send will give you the opportunity to find where the changes need to be made if any need to be made at all.

Are you ready to work on a strategy that will allow you to attract the contacts you have entered into your database? Contact us today for more information on ACT! Contact Management Software.

Contact Management After the Fact: How Small Businesses Can Keep Their Contacts Clean After ACT! Contact Management Software Integration

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Managing your business's contacts is key to turning leads into customers.

Managing your business’s contacts is key to turning leads into customers.

Developing an effective contact management is crucial for any small business, potentially making the difference between a lead becoming a customer and a customer who walks to a competitor. That’s why following best practices when moving your contacts to a new CRM is absolutely crucial.

But the worst thing you could do to your small business success is think of contact management as a one-time ordeal that is done once you’ve fully implemented your CRM. While customer relationship management software is undoubtedly helpful in managing your contacts for you, your strategy must continue in order to allow you to manage contacts as well as possible. Here are 3 ways you can optimize your processes after moving to ACT! contact management software.

1) Keep a Dynamic Contact List

One of the major benefits you will enjoy from Act! is the fact that your contacts are not managed on a static list. Depending on their interactions with your brand, their profile will grow, giving you a fuller picture on just who they are – and how you can convince them to become customers or repeat customers.

But of course, even the best CRM has its limits: it can not record interactions dynamically that happen offline. You may interact with your customers on the phone or face-to-face, and both are important interactions that help inform you about just who your contacts truly are. When these offline interactions happen, you should create manual entries in your contact files to ensure that a salesperson looking at the profile gets the full picture.

2) Clean Out As Needed 

Naturally, not all of your leads will become customers, and not all of your customers will give you business throughout their lifetime. So instead of wasting efforts trying to reach or interact with contacts who have “jumped off,” you should establish regular contact cleanings in which you sort out those contacts that aren’t worth reaching again.

Act! does some of the work for you. For example, some recipients of your email messages may simply choose to unsubscribe, and your software can ensure that they’re automatically excluded from future email communications. But are your unsusbscribes still getting phone calls or direct mail from you? If so, you may want to take them out of your contact lists altogether, or keep a master “do not contact” list.

3) Establish a Contact Quality Score

As we mention above, not all leads are created equal. Some will be more likely to become customers than others, and you can predict their likelihood to buy based on the number of interactions with your company.

It makes perfect sense: a lead who regularly clicks on or even responds to emails will be more likely to become a customer than one who may have filled out a form on your website once, but has never interacted with you since. That’s why Act! ‘s E-Marketing system can pick up and assign varying scores to leads based on these interactions, allowing your sales team to stop wasting time and only approach those leads who are most likely to convert to customers.

Such a lead scoring system can be time-consuming to set up, and requires continuous adjustment for maximum effectiveness. But done correctly, it is also an incredible contact management tool that helps you efficiently direct your sales efforts and maximize your ROI.

Contact Management can take some work, but the results will speak for themselves. And it certainly doesn’t hurt to have a tool that helps you maximize your efforts! That’s what Act! can do for you, so you can focus on the most important part: increasing your business by attracting, converting and delighting your leads. For more information on how the software can help with your contact management, contact us!