Category Archives: Data Backup

What is Personal Identifiable Information?

identifiable Information

Personal identifiable information, or PII is a term that is frequently mentioned these days concerning data breaches. It means any information that can find the person to whom the information is connected. With that being said, PII is considered to be confidential and must be treated as such. This information is why companies invest in cutting-edge data protection solutions to keep these details secure. PII is also the target of hackers when they break through a company’s database or network. With access to this private information, they can carry out their malicious activities, such as identity theft, more easily.

What Information Is Considered “PII”?

NIST lists an individual’s name, biometrics, and social security number as their primary personal identifiable information in the US. The NIST list also includes home address, email, passport number, driver’s license, vehicle plate number, date of birth, and more. These are also known as pseudo-identifiers or quasi-identifiers. A person cannot be identified from some of this data, such as the birthdate, because millions of people share the same date. But when put together with other information on the list, they make it clear who the person is. Individually, pseudo-identifiers are not considered PII in the US but they are so in Europe and a few other countries.

Ways to Protect Personal Identifiable Information

PII needs to be kept safe by both the organization that collects and stores it and the person who gave it to the organization and owns it. As such, in the event of a data breach, companies are not solely liable for any damage or loss that might occur. Despite this, it is still popular public opinion that the company must keep clients’ information safe and secure. So if you are a business owner, it would be in the best interest of everyone involved if you took the necessary steps to protect all the PII in your database.

You can easily do this by using a tried-and-tested Data Privacy Framework. Many are readily available, like the PCI DSS, the EU GDPR, and ISO 27000. We recommend a customized data protection framework that meets your data security needs and fits your company’s organizational structure..

Identifiable information: Creating Your Data Privacy Framework

Creating a data privacy system requires a dedicated IT team to build and manage it. Reputable managed services provider can create a solution to protect your data from nosy people. We can help you build a framework that fits your company and protects your sensitive data, from sales transactions to personal information. We will take a very close look at your company’s structure and design a system that will address all your specific needs and goals.

If you are ready to take the step to secure your data and be more protected from hackers, just let us know, and we will be there right away. In the meantime, if you think you have been hacked, here is our step-by-step guide to what you should do. Then call us so we can begin bolstering your defenses against cyberattacks.

Top 10 Data Breaches in 2022

Breaches

Cybersecurity tools and strategies have improved by a huge margin over the years. However, data breaches remain to be one of the biggest online threats. This means you can never let your guard down especially when you are operating online. In fact, even huge global companies with seemingly ironclad security systems can still be vulnerable to these attacks.

Many large companies have suffered massive data breaches this year, leaking confidential data, losing millions of dollars, and other damages. Here are the ten worst cases that have happened so far in 2022.

Crypto.com Theft

In January, hackers were able to find a way around Crypto.com’s 2-factor authentication, getting access to about $18 million in Bitcoin and $15 million in Ethereum.

Red Cross Data Breaches

It was also in January when online attackers breached the Red Cross database, specifically that of their Restoring Family Links Program. Information of individuals and families separated by war and other causes, as well as missing persons, were stolen. The Red Cross was able to stop the attacks by immediately taking their servers offline.

Ronin Crypto Theft

The Axie Infinity game became wildly popular early in 2022 and to accommodate more players, they loosened security protocols. This risky move allowed hackers to move in, who eventually managed to steal $625 million worth of cryptocurrency.

Microsoft Data Breaches

In March, the hacking group known as Lapsus$ managed to infiltrate the very tight defenses of Microsoft, putting several of the IT giant’s products at risk. Within two days, though, Microsoft was able to thwart the attack and reported that no client information had been taken.

Cash App Data Breach

A former employee who had beef with the payment company Cash App took to infiltrating their system in April. The hacker stole reports with names, portfolio values, and brokerage account numbers from over 8 million clients.

Student Loan Data Breaches

Nelnet Servicing, a student loan service provider, suffered a data breach in June that led to the exposure of confidential information of more than 2.5 million accounts, including names, contact details, and social security numbers. It was about a month before the breach was discovered.

Twitter Data Breach

In July 2022, a hacker sold data from over 5.4 million Twitter accounts on a hacking forum. The hacker was asking for $30,000 in exchange for the stolen data.

Medibank Data Breach

In October, a malicious party stole data for 9.7 million past and current customers of the Australian insurance and healthcare company Medibank. The company refused to meet the hacker’s demands, who eventually released the files online in separate batches.

Credit Card Information Leak

Also in October, details of over 1.2 million credit card accounts were posted for free on the BidenCash carding marketplace, where anyone on the dark web can use them to make online purchases. These are all active cards that have an expiry date between 2023 and 2026.

Shein Data Breaches

A third party stole 39 million Shein customers’ payment information and sold it on a hackers’ forum. Shein was fined $1.9 million for failing to disclose the 2018 data breach, which was discovered in October.

What to Do If You Think You Have Been Hacked

As you can see, these are all multimillion-dollar companies, and they can even be vulnerable to online attacks that result in data breaches. This only shows that anyone can be a victim. So if you think you are totally safe with the defenses that you have now, you might want to think again. There is no leeway when it comes to online attacks. You need to constantly reevaluate your cybersecurity strategies and keep them updated so they stay relevant to the changing times.

But in the event that you think you may have been hacked, you can follow our step-by-step guide on what to do in order to recover your data and restore your network security. If you need further assistance in reinforcing your security strategies, just call us and we will be on it right away.

January Recap: All You Need to Know About Social Engineering

Social Engineering

This month, we covered a range of topics concerning social engineering. Social engineering is now considered one of the most prevalent risks when it comes to online security. Most hackers rely heavily on social engineering tactics to lure unsuspecting users to divulge information.

It sounds complicated but it’s nothing more than the practice of manipulating people into revealing information through the use of false pretenses. It often creates a sense of urgency, fear or excitement, playing with people’s emotions to get them to do exactly what the hackers want them to do. In case you missed any of them, here is a brief summary.

social engineeringWeek 1: What Is Social Engineering and How Can It Affect Your Business?

We discussed the basics of social engineering and how the different types of attacks are used to exploit unsuspecting victims. We also looked at what makes up a successful social engineering attack and how attackers might use modern technology to increase their reach. Specifically, attackers may utilize deception techniques such as phishing emails or malicious links in order to gain access to personal information or data. Additionally, attackers may use impersonation tactics in order to manipulate their target into giving away information or credentials.

Social engineering is the infiltration of something secure, intending to acquire information or secure access through cunning means. With the use of modern technology, social engineering is now possible with the victims not even knowing. If you are caught unprepared, as a result, this could potentially lead to the downfall of your business. With awareness and the presence of mind, you can easily avoid becoming a victim. One of the commonly used methods is tailgating or entering the premises on the pretense that they are an authorized entity.

Simple practices like refraining from opening suspicious-looking emails and attachments would be very helpful. It is also advisable to implement multifactor authentication in all your systems and to keep your antivirus software updated. Click here to read more of our week-1 blog defining what exactly social engineering is.

Social Engineering scamsWeek 2: Where Does Social Engineering Scams Come from?

In order to prevent these attacks from being successful, it is important for users to remain aware and educated about cybersecurity best practices and protocols. This includes implementing strong passwords that include both upper- and lowercase letters, numbers, and special characters; avoiding suspicious links through email or messaging services; and utilizing two-factor authentication measures when possible–for example, when accessing accounts online or over public Wi-Fi networks. Users should also use secure VPNs whenever possible to protect their remote data..

There are more than 4.74 billion social media users today. Hackers are using social media to entice unsuspecting users into their traps. They create fake accounts that are used in either of the following four ways:. MIPs are bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact. A hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. Fully Invested Profiles are intended purpose of fully invested profiles is the same as those created for MIPs. Click here to read more of our week-2 blog about the origin of social engineering.

Cybercriminals Use Social Engineering

Week 3: The Top 5 Ways Cybercriminals Use Social Engineering

Finally, we presented best practices for staying safe online when encountering suspicious links or other potentially dangerous content. For example, links in messages can lead to malicious sites with malware that could compromise users’ personal information and devices. It is also important for users not to respond immediately if they receive an unexpected message from someone they do not know or recognize – even if it appears legitimate – as this could be an attempt by adversaries to gain access to sensitive data via impersonation techniques.

Cybercriminals use social engineering to play on victims’ emotions and gain their trust. There are a number of different ways that cybercriminals manipulate their victims online. Phishing is by far the most common and most effective tactic that hackers use in social engineering. This is where the hacker pretends to be someone that the victim knows, then asks for their login details. There are so many ways that cybercriminals use social engineering for malicious intent these days. Piggybacking, also known as tailgating, is when someone discreetly follows an authorized person into a restricted area of the building. As a business owner, it is crucial to ensure that you educate all your employees fully when it comes to social engineering attacks and other cybercrimes. Click here to read more of our week-3 blog and the top 5 social engineering threats.

By following these tips and remaining vigilant about potential attacks, everyone can make sure to stay safe online! Give us a call if you think you need help strengthening your business against attacks.

Where Does Social Engineering Scams Come from?

Social Engineering scams

Social engineering scams are so much more rampant these days than ever before. There will certainly be suspicious-looking items in your inbox when you check your emails, which are most likely phishing emails. Many people now know to avoid clicking these malicious emails, which is a good thing. But still, their vast amount makes you wonder, where do social engineering scams come from anyway? The very simple answer to that is social media.

How Social Media Is Used for Social Engineering scams

According to the latest count, there are more than 4.74 billion social media users today. For hackers, each of these users is a potential target. Hackers are using social media to entice unsuspecting users into their traps because there is such a large online population. Specifically, they create fake accounts that are used in either of the following four methods.

Manipulating Public Opinion

People can be very impressionable, especially regarding things they see on social media. Social engineers take advantage of this vulnerability to sway the public’s view on certain things, like politics. Political parties routinely create millions of fake accounts to spread information that could sway voters during elections. Online, posts from phony accounts can spread quickly and have a significant impact on voters for very little money. This is what you call Social Engineering scams.

False Advertising

It is very common to see posts on social media where you can supposedly win a prize if you like or share their page. Or how about those pages that are apparently on the verge of closing down and need to dispose of their inventory quickly, where you can get a chance to get one of their products by simply sharing their page. These are nothing but social engineering scams called false advertising.

After Steve Jobs’ death, a viral post claimed Apple was honoring him by giving away iPhones and iPads.. Millions of people from around the world clicked on the malicious link, thinking they were just entering a raffle. What happened instead was that their devices got infected with a nasty virus.

Minimally Invested Profiles or MIPs

Minimally invested profiles are created en masse and are usually bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact, typically on Facebook. Once the connection has been established, the hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. That is when they start the social engineering scams.

Fully Invested Profiles or FIPs

The intended purpose of fully invested profiles is pretty much the same as that of the MIPs, which is to get people to click on certain links. But an FIP involves more effort as it is made to look authentic to the eyes of the target victim. It could imitate the account of real contact, and they might try to add you saying that they created a new account because they were hacked, or they forgot the password, and so on.

You can actually spot these fake profiles easily by practicing due diligence. Check out every account before accepting friend requests. If the account is relatively new and is suspiciously lacking in friends or content, then that is a red flag right there.

Protect Yourself From Social Engineering Scams

Social media may be part of our daily lives, but that doesn’t mean you can use it carelessly. Never be caught unaware when you are online, especially when you are using social media. This goes for both your personal and business accounts. If you use social media for business, it’s best to train all your employees in online attack prevention.

We have prepared a 10-question quiz that you can answer just to see how prepared you are to face social engineering scams or attacks. If you feel there is room for improvement, give us a call and we can step in anytime to boost your defence and increase your protection against online threats.